| Black Friday · Sunglasses |
| Black Friday window · Friday 27 – Monday 30 November |
Black Friday runs Friday 27 to Monday 30 November. If one pair is the whole plan this winter, buy it for the light you will actually be in — low, flat, and level with your eyes for most of the afternoon.
Summer light comes from above. You tilt your head down and a standard frame covers it. From November to February the sun spends the middle of the day at a shallow angle, which means it arrives at eye level and slightly under the brow line. That is the light that makes a wet road unreadable at four in the afternoon, and it is the reason a pair bought in July can feel inadequate in December.
This is not an argument for a bigger frame. It is an argument for checking three numbers before you buy, and this article does that on four frames from the current range. If you already know the mechanics of glare, the polarized sunglasses for driving article covers the lens side in more detail.
Why winter light is the harder test
Two things change between seasons. The first is the angle: a sun that sits 20 degrees above the horizon sends light straight into the eye rather than onto the cheekbone. The second is the surface. Low light on wet asphalt, snow at the kerb, and glass shopfronts all bounce it back at the same shallow angle, so the light arrives twice.
A frame handles this in two ways. Coverage decides how much of that light reaches the eye from above and from the side, and the lens decides what happens to the light that does. Coverage is a measurement you can check on the product page; lens behaviour is a spec you can read. Neither is a matter of taste, which is why the four frames below are grouped by measurement rather than by style.
The three numbers worth checking first
- Lens height. Below about 38 mm the top of the lens sits under the brow and light comes in over it. 41 mm and above starts to close that gap. All four frames here are 41 mm or deeper.
- Bridge width. A bridge that is too wide lets the frame sit low, which drops the lens below the eye line. 19–23 mm covers most adult faces; the frames below run from 19 to 23 mm.
- Front width. This decides whether the frame sits on the face or floats past it. Under 140 mm reads as a small fit, 140–145 mm is the middle, and 146 mm and above is wide. A frame that is too wide lets light in at the temple.
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Fri 27 Nov
Black Friday
The window opens. Every frame in this article is included.
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Sat 28 – Sun 29
The weekend
The two quietest days to order, before the Monday rush.
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Mon 30 Nov
Cyber Monday
The window closes. Orders after this are at standard pricing.
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Early December
For gifting
Order in the first week of December; shipping runs 5–20 business days.
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What the window changes, and what it does not
Two things move in the last week of November and neither is the measurement on a product page. The first is stock: the four frames here are current lines rather than end-of-season colours, so the sizes and finishes shown are the ones available, not what is left after a year on a shelf. The second is timing. An order placed on 27 or 28 November clears processing and shipping with room before the holidays; an order placed in the last ten days of December does not.
What the window does not change is fit. A frame that is 6 mm too wide in October is 6 mm too wide in November, and the price of getting that wrong is a pair that lives in a drawer. That is the reason this article puts lens height, bridge and front width before anything else — the commercial part of the week is decided on the collection page, while the fit part is decided here.
Four frames chosen for this light
The four below are all current, all in stock, and all part of the Black Friday window. Two are the best-selling shapes in the range; two are the narrower versions of those same shapes, for faces that the standard front runs past.
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01
Kenosha-L01
142 mm square · 41 mm lens · 30 g
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02
Concord-L01
142 mm round · 44 mm lens · 30 g
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03
AvonPark-C02
138 mm round · metal brow · 25 g
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04
Chicago-C03
138 mm round · 43 mm lens · 30 g
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How the four compare
The first pair is the default answer and the second is the round alternative at the same front width. The third and fourth are the small-fit versions: same family, 4 mm narrower, and noticeably less frame past the temple.
| Frame | Front | Lens W × H | Bridge | Weight | What it does |
|---|---|---|---|---|---|
| Kenosha-L01 | 142 mm | 53 × 41 mm | 19 mm | 30 g | Square front with the deepest lens of the four; the shape that leads the range on sales |
| Concord-L01 | 142 mm | 50 × 44 mm | 22 mm | 30 g | Round, with the tallest lens here — most coverage above the eye line |
| AvonPark-C02 | 138 mm | 46 × 45 mm | 23 mm | 25 g | Small fit, metal brow over an acetate rim; the lightest of the four |
| Chicago-C03 | 138 mm | 49 × 43 mm | 22 mm | 30 g | The same chassis as Concord, 4 mm narrower and a 1 mm shallower lens |
All four are polarized and UV400. If you want the full lens list rather than four frames, the polarized sunglasses collection is the shortest route, and the driving sunglasses page groups the frames that were built around road glare.
What to check before you order
- Measure a pair you already own: front width across the hinges, lens width, bridge. If your current pair is 138 mm and comfortable, do not buy 147 mm because the photograph looks good.
- Decide the lens before the frame. Polarized is the default for driving and water; a plain tinted lens is fine for city wear. The lens page explains the coatings, and the frame measurement guide covers the numbers above.
- Order in the first week of December if the pair is a gift. Processing takes 1–7 business days and shipping 5–20, so a late-December order is a January delivery.
Buy for the light you drive in, not for the light in the photograph.
The rest of the range
More round frames are grouped in the round sunglasses collection, the acetate finishes are on the acetate sunglasses page, the wider fronts are on the men's sunglasses page, and the whole catalogue is under all sunglasses. If shape rather than light is the question you are stuck on, choosing sunglasses by face shape works through the same four silhouettes from the other direction.


























